You have invested a small fortune in your skin and there’s no need to cancel that all out by roasting in the sun like a California raisin.  Sure, sunblock and sunglasses help protect against a gnarly sunburn, but why not come with the wrinkle fighting trifecta by adding a huge hat?  I don’t mean like J. Lo or Kim Kardashian, heavens no.  There are ways to pull off a humongous hat without looking like a pretentious poser and this is one of those times that it’s completely fine to throw a little shade.  Now, don’t be mistaken.  A hat doesn’t make SPF obsolete, but does help deflect those harmful UVA/UVB rays decreasing your chance for skin cancer and premature aging.  Bonus perk?  Hides those unruly, humidified hairs of yours.  Bless all of you with straight tresses, but I’m not in that camp, so look for me in a big ol’ sunhat by the beach.

1. Juicy Couture Oversized Straw Hat, 2.Forever 21 Straw Bowler Hat, 3.Eugenia Kim Bianca Feather Trimmed Straw Fedora, 4.Staring at Stars Woven Floppy Hat, 5. Rag & Bone Braided Beach Visor, 6. Sensi Studio Toquilla Straw Panama Hat, 7. Bop Basics Thick Raffia Continental Hat, 8. Eugenia Kim Marie Visor, 9. Christys’ Hats Bowler Hat, 10. Maison Michel Virginie Grosgrain Fedora

Hats what’s up.

xx,

WhyDid

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Even though summer has been playing hard to get this year, it’s just about time to retire the jeans and trade them in for short shorts.  Hey, you haven’t been sweating to the oldies for nothing.  Might as well cash in on that gym membership.  Those toned stems aren’t any kind of coincidence and it would be totally selfish not to share them with the world.  Enter Cult of Individuality who has made it their business to make a statement out of your bottoms…

Sometimes to bring a bit flare to your wardrobe, it’s best to start from the bottom.  Printed and destroyed denim is a great way to bring interest to your look.  You may think that shorts are simply meant for a casual daytime look, but check out how to style shorts for any kind of occasion- from day to night.

Hot Child in the City:

Kova & T Vine Leather Tank Top, Jimmy Choo Abel Patent Leather Pump, Clare Vivier Foldover Jaguar Clutch, Cult of Individuality Rockabilly Short in Acid

Easy, Breezy Brunch:

Lovely Bird Biarritz Floppy Hat, Cult of Individuality Tantra Short in Aloha, Free People Poppyseed Pullover, Rag & Bone Harrow Boot

Life’s a Beach:

Melissa Odabash Jamaica Triangle Bikini, Sherriff&Cherry D-Frame Acetate Sunglasses, Cult of Individuality Tantra Short in Diablo,Twelfth St. by Cynthia Vincent Fortuna Sandals

Welcome to the cult.

xx,

WhyDid

image via

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Whether you like it or not, the Super Bowl cometh.  I’m on team “Or not.”  Doesn’t matter which team you’re rooting for… hold on… had to ask who’s playing… be it San Francisco or Baltimore, you will have to come to terms with the fact that 90+% of the American male population will be glued to the TV come Sunday and you can either book that weekend away with the girls, or get on board with the boys.  I’m on hold with the Four Seasons as we speak, but should you find yourself stuck at a pigskin party, you may as well get in the spirit of the game.  That would require one to dress the part.  Don’t bother wasting your time with heels, but please, heaven almighty, don’t be that girl wearing a football jersey.  Another option that gives the illusion you care?  Wear a cute and cozy top in your team’s color(s).  Should you despise both teams, just wear black or a color that has absolutely nothing to do with the game… like pink.  Distressed denim, designer sneaks, and a whistle accessory just for fun will complete your game day getup.

Splendid Cotton Modal Jersey Top, $50, Rag & Bone Skinny Jeans, $198, Agent Provocateur Crystal Whistle Necklace, $330, Burberry High Top Leather Sneakers, $425, Vince Double V Tee, $62.50

Someone pass me the queso.

xx,

WhyDid

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I bought a pair of questionably patterned pants about a month ago, which Serena apparently wore on an episode of Gossip Girl.  This is basically the closest I’ll ever get to looking like Blake Lively.  These were a post holiday sale impulse purchase and while it took me a while to actually wear them (in public), I do kind of love them.  Something I try to do during the colder winter months is stock up on pants of interest.  I realize this is the opposite of what most stylists might suggest, but I love the idea of bringing drama to an outfit from the bottom  up.  Rather than slipping on a sparkly top, I slide into patterned pants, velvet leggings, or leather embellished trousers and “top” them off with a simple tee or neutral blouse and leave the rest up to accessories.  If you’re looking to switch things up, I suggest starting from the bottom up.

top: Elizabeth and James (similar here), pants: Rag & Bone, shoes: B Brian Atwood, bag: DIY original (How To coming soon!), hair: top knot with a fishtail twist

Bottoms up!

xx,

WhyDid

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You know you’re getting old when you start saying things like, “They don’t make ‘em like they used to.”  Well, from time to time I wax poetic about “classic” TV and some of the shows I grew up with.  Yes, I love The Nanny, Full House, and Who’s the Boss?, but let us not forget the great Family Matters starring the obnoxiously lovable, Steve Urkel.  Sure, sure he spent the majority of his time chasing around Laura Winslow and in hot pursuit of cheese, but perhaps we sold this geek a bit short.  No, I don’t mean his alter ego, Stefan.  I’m talking about his studious style that could very well be translated into something quite cool for modern day.

1. Cutler and Gross D-Frame Acetate Optical Glasses, $470, 2. J. Crew Holden Plaid Cotton Blend Shirt, $78, 3. Steven Banx Two Tone Oxfords, $129, 4. Forever 21 Hooded Varsity Cardigan, $22.80, 5. Forever 21 Suspenders, $8.90, 6. Rag & Bone Dash Slouchy Skinny Jeans, $198,

See? suddenly Steve is looking a little less geek and a bit more chic.  And if I told you I hadn’t sung late night karaoke somewhere in Koreatown with Urkel himself, that’d be a lie.

If all else fails, Halloween is just around the corner.  Did I do that?

xx,

WhyDid

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