Fact: you will be invited to a Gatsby themed party this summer.  So, you better be ready to dress the part.  Turns out Ricky’s doesn’t carry costumes in a bag all year round.  The horror!    How will you achieve the look without being completely in costume?  Channel your Daisy with dropped waists, sequins, feathers and flapper-esque details in dresses like the ones below.

1. Marchesa Tiered Tassel Cocktail Dress, 2. Milly Lisette Polka Dot Tulle Dress, 3. Haute Hippie Beaded Roses Dolman Mini Dress, 4. Rag & Bone Violette Tiered Dress, 5. Notte by Marchesa Sequin and Feather Embellished Dress, 6. Parker Hayden Dress, 7. Milly Chevron Tulle Dress, 8. Bless’d Are the Meek The Light Peplum Dress, 9. By Malene Birger Wasuinia Feather and Sequin Dress, 10. Candela Dixie Dress

Go ‘head, girl, go ‘head get down.

xx,

WhyDid

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Whether you’re planning on getting down and dirty at a music festival or just bopping around town running errands this weekend, there is no better time than now to channel your inner Stevie Nicks.  You know she’s been itching to get out.  The look is effortlessly feminine with just a little bit of edge.  Take it easy with the footwear, opting for flat sandals or suede booties and leave hair loose and tousled.  Layer long necklaces and don’t be afraid to load on the bangles.

1. Free People Love Bird Dress, 2.Forever 21 Floral Lace Strapless Hi Lo Dress, 3. Twelfth St. by Cynthia Vincent Reversible Plunging Neckline Dress, 4. Vanessa Bruno Printed Silk Georgette Dress, 5. Young Fabulous & Broke Dalls Drizzle Stripe Dress, 6. MINKPINK Bohemian Mini Dress, 7. Skaist-Taylor Sydney Beaded Cotton Gauze Dress, 8. Ecote Knit Halter Maxi Dress, 9. Urban Renewal Drop Waist Knit Dress, 10. Forever 21 Boho Lace Dress (ditch the belt)

Lightning strikes, maybe once, maybe twice… and it all comes down to you.

xx,

WhyDid

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Pastels and spring just seem to go together (kind of like champagne and orange juice) and seeing as this weekend we are breaking fifty degrees in Manhattan, it finally feels like spring has arrived.  Whether you’re putting on your Easter bonnet or celebrating Passover, a pastel frock is right on trend for this season.  Muted mint, dusty pink, or light lavender are flattering shades for even the most sun deprived skin.  So, grab your mimosa and settle down for Sunday brunch in something pretty and pastel.

1. Forever 21 Lace Back Dress, 2. Tibi Vertex Shift Dress, 3. Suboo Take Me To Monaco Dress, 4. Acne Satya Tape Tiered Georgette Dress, 5. Forever 21 Pearlescent Bead Shirtdress, 6.Lucca Couture Knit Side Cutout Dress, 7. Opening Ceremony Tracy Cutout Shoulder Dress, 8. Miu Miu Cady Pinafore Dress, 9. Rebecca Minkoff Joshua Colorblock Dress, 10. Alice + Olivia Bow Back Tunic Dress

xx.

WhyDid

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The Soho House roof has reopened, restaurants have started seating outdoors, and I’ve started applying self tanner.  Spring has (almost) arrived.  Keeping in theme with getting into the springtime spirit, the best kind of frocks are those with flowers.  Don’t fret, Pollyanna, not all floral frocks have to be fussy.  Get a flower printed pattern cut in a sleek modern silhouette to look feminine, but not five years old.  Not only is this look totally on trend, it’s sure to get you through the onslaught of summer weddings you’ll be forced to attend.

1. Jack by BB Dakota Cherry Chiffon Dress, $59, 2. MINKPINK Bittersweet Cross Back Dress, $80, 3. Rachel Roy Floral Dress, $428, 4. Christopher Kane Floral Print Jersey Mini Dress, $595, 5. Thayer Crisscross Ruffle Dress, $325, 6. GUESS by Marciano Lilac Floral Dress, $194.99, 7.Clover Canyon Turquoise Valley Neoprene Dress, $246, 8. Torn by Ronny Kobo Lili Pleated Floral Dress, $258, 9. Alice + Olivia Corwin Rose Print Silk Dress, $396, 10. LUSH Cutout Front Floral Shift Dress, $59

xx,

WhyDid

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Like I said, once the girl’s got the dress, all the rest lies in the details.  But until we find the dress, there is nothing else on our brains.  Okay, maybe some things, but not much else.  Birthdays are all about indulgence, right?  Right.  This week, let’s look at some dresses that I won’t be wearing this weekend to celebrate my own arrival on planet earth… but wouldn’t mind if I was.

1. Valentino Tonal Lace Dress, $3,390, 2. Nina Ricci Tank Dress, $2,068, 3. Reem Acra Lace Cocktail Dress, $2,250, 4. Versace Chainmail and Silk Satin Minidress, $26,725, 5. Matthew Williamson Sequined Silk Dress, $3,995, 6. Cushnie et Ochs Ruched Georgette Dress, $1,750, 7. Nina Ricci Ruffled Eyelet Dress, $1,425, 8. Miu Miu Crepe Trimmed Metallic Brocade Dress, $2,875, 9. Alexander McQueen Cap Sleeve Minidress, $1,395, 10. Sonia Rykiel Short Sleeve Lace Dress, $1,995

Time to party.

xx,

WhyDid

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