Friday Frocks | WhyDid.com

Friday Frocks: The Perfect Coverup

By Kirsten|May 24th, 2013|Friday Frocks|

Almost as important as that bikini is how you choose to transport yourself from Point A to your final destination. The coverup should be chicer than throwing on a pair of Soffe shorts and tank. Put a little pride in your poolside presence by picking out a coverup that could easily be mistaken for a frock. In my experience, poolside rose often leads to post beach cocktails and oysters and sometimes even a little bit of table dancing… but maybe that’s just me. Anyway, just make sure your coverup continues to be sexy, not soggy after a long day of fun on in the sun.

1. Jen’s Pirate Booty Grecian Wildlife Mini, 2. Zimmermann Elixier Crochet Knit Cotton Maxi Dress, 3. WILDFOX Shell Necklace Tank Dress, 4. Mara Hoffman Luau Cutout Coverup, 5. Lisa Maree Daybreak Coverup, 6. J. Crew Whisper Gauze Beach Tunic, 7. Blue Life Ombre Babydoll, 8. JOSA Tulum Low Back Halter Coverup, 9. TOPSHOP Black Crochet Flower Coverup, 10. Melissa Odabash Cindy Crochet Detailed Mini Voile Coverup

xx,

WhyDid

image via

Friday Frocks: Get Down with Gatsby

By Kirsten|May 17th, 2013|Friday Frocks|

Fact: you will be invited to a Gatsby themed party this summer. So, you better be ready to dress the part. Turns out Ricky’s doesn’t carry costumes in a bag all year round. The horror! How will you achieve the look without being completely in costume? Channel your Daisy with dropped waists, sequins, feathers and flapper-esque details in dresses like the ones below.

1. Marchesa Tiered Tassel Cocktail Dress, 2. Milly Lisette Polka Dot Tulle Dress, 3. Haute Hippie Beaded Roses Dolman Mini Dress, 4. Rag & Bone Violette Tiered Dress, 5. Notte by Marchesa Sequin and Feather Embellished Dress, 6. Parker Hayden Dress, 7. Milly Chevron Tulle Dress, 8. Bless’d Are the Meek The Light Peplum Dress, 9. By Malene Birger Wasuinia Feather and Sequin Dress, 10. Candela Dixie Dress

Go ‘head, girl, go ‘head get down.

xx,

WhyDid

Friday Frocks: Festival Ready

By Kirsten|April 12th, 2013|Friday Frocks|

Whether you’re planning on getting down and dirty at a music festival or just bopping around town running errands this weekend, there is no better time than now to channel your inner Stevie Nicks. You know she’s been itching to get out. The look is effortlessly feminine with just a little bit of edge. Take it easy with the footwear, opting for flat sandals or suede booties and leave hair loose and tousled. Layer long necklaces and don’t be afraid to load on the bangles.

1. Free People Love Bird Dress, 2.Forever 21 Floral Lace Strapless Hi Lo Dress, 3. Twelfth St. by Cynthia Vincent Reversible Plunging Neckline Dress, 4. Vanessa Bruno Printed Silk Georgette Dress, 5. Young Fabulous & Broke Dalls Drizzle Stripe Dress, 6. MINKPINK Bohemian Mini Dress, 7. Skaist-Taylor Sydney Beaded Cotton Gauze Dress, 8. Ecote Knit Halter Maxi Dress, 9. Urban Renewal Drop Waist Knit Dress, 10. Forever 21 Boho Lace Dress (ditch the belt)

Lightning strikes, maybe once, maybe twice… and it all comes down to you.

xx,

WhyDid

image via

Friday Frocks: Pretty in Pastel

By Kirsten|March 29th, 2013|Friday Frocks, Why Did You Wear That?|

Pastels and spring just seem to go together (kind of like champagne and orange juice) and seeing as this weekend we are breaking fifty degrees in Manhattan, it finally feels like spring has arrived. Whether you’re putting on your Easter bonnet or celebrating Passover, a pastel frock is right on trend for this season. Muted mint, dusty pink, or light lavender are flattering shades for even the most sun deprived skin. So, grab your mimosa and settle down for Sunday brunch in something pretty and pastel.

1. Forever 21 Lace Back Dress, 2. Tibi Vertex Shift Dress, 3. Suboo Take Me To Monaco Dress, 4. Acne Satya Tape Tiered Georgette Dress, 5. Forever 21 Pearlescent Bead Shirtdress, 6.Lucca Couture Knit Side Cutout Dress, 7. Opening Ceremony Tracy Cutout Shoulder Dress, 8. Miu Miu Cady Pinafore Dress, 9. Rebecca Minkoff Joshua Colorblock Dress, 10. Alice + Olivia Bow Back Tunic Dress

xx.

WhyDid

Friday Frocks: In Full Bloom

By Kirsten|March 15th, 2013|Friday Frocks, Why Did You Wear That?|

The Soho House roof has reopened, restaurants have started seating outdoors, and I’ve started applying self tanner. Spring has (almost) arrived. Keeping in theme with getting into the springtime spirit, the best kind of frocks are those with flowers. Don’t fret, Pollyanna, not all floral frocks have to be fussy. Get a flower printed pattern cut in a sleek modern silhouette to look feminine, but not five years old. Not only is this look totally on trend, it’s sure to get you through the onslaught of summer weddings you’ll be forced to attend.