Setting the Mood: Cake, Cake, Cake, Cake

By |January 20th, 2014|Setting the Mood|

birthday inspiration boardI love birthdays.  Sure, we share our birthdays with approximately 19 million other people (except for you leap year babies, you’re special), but it certainly is nice to have a day dedicated especially to you.  This is a great time to kick up your heels and get wild with a raucous crew or take a personal day to pamper yourself and maybe spend some time alone.  Whatever your cup of tea may be, there’s nothing wrong with celebrating yourself– just not in a Stassi Schroeder type of way.  I suggest spending at least fifteen minutes of completely quiet time reflecting on your year and being thankful for making it through.  Then pop open a bottle of champagne and do whatever the hell you want… it’s your birthday afterall!  In case you haven’t guessed, today is my special day and in case it slipped your mind and you forgot to purchase something sweet for me, you really can’t go wrong with anything cashmere, diamond clad or lacy… I won’t even be mad it’s late.


Diane Kordas Heartbeat 18kt Rose Gold Diamond NecklaceSaint Laurent Signature Rangers Studded Leather Boots,Donna Karan Oversized Wool and Cashmere Blend Pajama TopDolce & Gabbana Glam Floral Brocade Shoulder BagMimi Holiday by Damaris Bisou Bisou Azure Satin and Lace Bodysuit

Happy birthday to the other 18,999,999 January 20th babies.



Setting the Mood: Garnet Girl

By |January 13th, 2014|Setting the Mood|

garnet burgundy oxblood inspiration boardNot only is the garnet January’s gemstone, it also happens to be one of my favorite colors behind black, white and grey and closely followed by ballet pink.  And wouldn’t you know, January just so happens to be my birth month.  The deep red hue most often associated with garnets (did you know they could also be green, yellow, purple, and orange?) is a perfect shade for the chilly winter months.  It looks great in everything from outerwear to accessories to your pouty little lips.  It would appear that I’m not the only fan of the shade as it was quite popular at this year’s Golden Globes.

 oxblood-red-maroon-accessoriesGivenchy Large Antigona Shopping BagLa Perla El Color Rojo Lace and Satin Bra and thong,Valentino Rockstud Leather Bracelet, Rag & Bone Harrow Leather Biker Boots



Setting the Mood: Vortex- The Escape

By |January 6th, 2014|Setting the Mood|

winter inspiration boardHappy Monday– and welcome, polar vortex.    While literal deadly cold temperature descend on most of the country, the west coast seems to have been spared.  So, I’ll leave out the fact that I’m writing this in my sports bra with the sliding glass doors open ’cause that would just be cruel.  Speaking of complete and utter sadism, forcing one to leave the toasty confines of his or her home just to enter a few numbers in an excel sheet and return banal emails seems completely unreasonable.  Sadly, not all executives share my exemplary work ethic and therefore many of you have braved the vortex bundled in winter’s bulkiest wares.  And while you may think there’s no other way to survive such flesh freezing temperatures without resembling that of the Michelin Man in said puffer coat and Uggs, it is actually possible to look wonderful in a environment resembling less than a storybook Winter Wonderland.

fur accessoriesKarl Donoghue Belted Shearling Trimmed Leather Coat, Gucci Rabbit and Leather Earmuffs, Eugenia Kim Elodie Rabbit Gloves, Lanvin Asiatic Raccoon One Sleeve Stole

See ya when it’s over. xx, WhyDid

Setting the Mood: Happy Holla-Daze

By |December 9th, 2013|Setting the Mood|

christmas fashion editorialWhile some of you were busy posing both literally and figuratively at Art Basel in Miami, I was busy dealing with personal crises and preparing this week’s posts chocked full of gift guides that will make your holiday shopping less painful than some of those exhibitions at Basel.  Now that we’ve actually made it past Thanksgiving, it’s time to start thinking December 25th- not post Halloween like some of you overanxious overachievers thought.  It’s no secret that Christmas music is like nails on the chalkboard to me, but I will appease my holly loving, twinkle light enthusiast, overly festive friends.  So, get ready to stuff your stockings, kids.

christmas sweaterTibi Reindeer Intarsia Cotton Blend Sweater, Charlotte Olympia Jinble Bell Dolly Velvet Platform Pumps, Eugenia Kim Lolita Floral Embellished Headpiece, Charlotte Olympia Ginger Metallic Patent Clutch


Merry flippin’ Christmas.



Setting the Mood: The Days of Our Lives

By |December 2nd, 2013|Setting the Mood|

whydid blogThis week’s theme is going to be a little something called evolution.  And, no, not evolution in the Darwinian way because my father would disown me and besides, it’s much more romantic to believe we were specifically created rather than spawned from algae turned angiosperms.  What I’m talking about is the day to day changes that shape, create, and formulate the special little creatures who have become and who we will be.  I couldn’t have imagined what my day would be like one year ago, and I certainly couldn’t imagine what I would be doing right this moment five years ago when I started WhyDid.com (formerly WhyDidYouWearThat.com).  The way I dress today, let alone, the woman I am, is not something I could have predicted, but for better or worse it is exactly who I am- and for that I’m thankful.

whydid-must-haves-fashion-blogCapitol Couture by Trish Summerville Girl on Fire T-Shirt, Kotur Make Your Own Minaudiere Satin Clutch, By Kilian Good Girl Gone Bad Eau de Parfum, Inez and Vinoodh Oxidized Silver Pearl Necklace


Who are you?