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So you have a hot date? A big event? You want something to make heads turn all the while looking effortlessly chic? Oh, this ol’ thing? Enter Preen by Justin Thornton and Thea Bregazzi.

Started ten years ago by the design duo, Preen has collected quite the celeb following including Kate Moss, Chloe Sevigny, and Thandie Newton. It is easy to see why. Take a look at some of my favorite pieces from their Spring 2010 collection:

I remember when Henri Bendel first started carrying this line over two years ago (when they still carried apparel). It was so incredibly sexy and chic without being blatant or cheesy. It was the ultimate alternative for cool girls who were sick of the oversaturated Hever Leger bandage dress. I was immediately smitten.

Pleat Tulip Dress, $1,106

One Shoulder Sheath Dress, $1,089

Power Knitted Lace Dress, $1,375

Friends often ask me for suggestions about what to wear when dressing to impress and I would say, if you want to look less Kim (Kardashian) and more Kate (Moss), go grab something Preen and wait for the boys to scream (had to).

Sigh… now if only I had a red carpet to walk…

xx,

WhyDid