You’ve probably heard the term, “normcore” being tossed around from time to time in the past twelve months- maybe over a rye whiskey or while scanning the latest Urban Outfitters catalog. The first time I heard it was after visiting Dr. Kenet‘s office where his wife explained to me that their teenage daughter was on the forefront of the minimalist, dare I call it, trend. The name “normcore” is the combination of “normal” and “hardcore.” From what I gather, it’s the art of looking aggressively normal.
After a bit of research, it became clear that normcore is more than just a fashion movement, it’s an actual mindset. When you are walking around and you spot mom jeans on a girl whose reproductive organs probably just started functioning, you may feel a little confused, but don’t. You’ve just spotted normcore. The “movement” began in a fit of defiance against the fashion industry. People wanted to make it clear they weren’t buying into the trends or falling victims to the hype. In theory, that’s great, but once you make a statement against a statement, you’re making a statement. The irony, for one, is lost on me. To me, normcore is the new wave hipster. I’m more of the mindset that wearing what looks good on your body and makes you feel fancy is always on trend- and there’s nothing wrong with that. In the off chance you’d like nothing more than to look like Jerry Seinfeld or Monica on season one of Friends, here are some normcore essentials to get you started. Full disclosure, I own my very own pair of Stan Smith’s.
Nike Benassi Rubber Soles, Frame Denim Le Boyfriend Supima Cotton Jersey T-Shirt, BDG The Mom Jean, J. Crew Collection Cashmere Sweater, Adidas Stan Smith Leather Custom Shoes
(note: this is not a yoga pose… unless you want to call it the “twisted dancer.”)
Oh, hey, newsflash: fitness is having a fashion moment right now. Finally, Americans have realized you have to do a bit more than exercise your thumbs to keep in shape these days. With Barry’s Bootcamp, Power Yoga, Crossfit, and all variations of Pilates and spinning studios popping up faster than Starbucks in Brooklyn, the activewear market is benefiting from a major boom in sales. I, personally, have a hard time shelling out a hundred bucks a pop on pairs of yoga pants, but one can’t stroll into these sleek studios wearing ratty sweats risking the possibility of a crotch hole mid happy baby. Spoil your sporty friend with something she can sweat all over this year. She (and her inner thighs) will thank you for it come swimsuit season.
Bench Bradie II Stand Collar Hooded Knit Jacket, $119, Day Birger et Mikkelsen Day Gweneth Metallic Sport Bag, $130, Yurbuds Sport Armband, $24.99, S’well Crocodile 17oz Water Bottle, $35, Alo Goddess Ribbed Leggings, $92, Nike Roshe Run Printed Shell Sneakers, $80, Zella My Run Layer 2 Half Zip Top, $64, koral activewear Double Time Tank, $86, La Vie Boheme Yoga Phoenix Yoga Mat, $83, Spiritual Gangster Varsity Crop Muscle Tank, $48
I can’t deny that I have a hard time stomaching dropping hundreds of dollars on pricey activewear, especially when it seems as of late, my entire clothing budget has gone basically to sports bras, compression pants, and sneakers. You should smell my hamper. However, fitness has become such a thing (um, been on Instagram lately?) that department stores such as Saks and online retailers like Net-A-Porter have dedicated entire categories to designer activewear. Long gone are the days of just tossing on your boyfriend’s boxers and a ratty t-shirt to rally at the gym. When I look around my Pilates class, it’s a full fledged fashion show with one toned body looked more chic than the next. Fitness is having a serious fashion moment.
There is little else that’s worse than catching a glimpse of yourself in the mirror behind you mid burpee to see that your pants are startlingly sheer (recall lululemon-gate?). There have been times when I could have told half the women in my classes what color their knickers were because they shone through during downward facing fanny. Really, the only thing I can think of that’s worse is finding out how many calories I’ve consumed in a day. Along with tracking my runs with Runkeeper, I downloaded a little iPhone app called My Fitness Pal. Spoiler alert, ladies: there are a lot of calories in wine.
So, perhaps there is something to spending a little extra when it comes to your workout wear. When Australian activewear brand, Vie Active, contacted me about testing out their wares, I jumped, literally, at the chance. In an industry without a ton of room for interpretation, Vie Active has kept things fun and functional combining bold prints with high tech fabrics that will ensure you look nothing remotely close to a gym rat.
pants and sports bra c/o Vie Active, shoes: Nike, hair: combination fishtail braid and milkmaid braids
Photos by Michael Stiegler
The other day I received a message asking how to get abs like mine. I’m not sure if she was expecting some magical answer like, “I house a bag of Cool Ranch Doritos dipped in Cool Whip before bed every night,” but she seemed a bit bummed out when I answered instead, “Pilates, yoga, and running.” This is not another installment of “You Did Not Eat That.” I actually do spend time sweating and while I did partake in National Ice Cream Day on Sunday, I am cognizant of what I put into my body on a regular basis. I don’t do it because I want to be thin, though that is a welcome side effect, I do it because I actually feel better when I’m not bombarding my intestines with ingredients I can’t pronounce… except for the occasional glass of wine from some far corner of the Earth that I just point to on the menu and smile. Sure, when I was in college I could sit down in front of the TV with a raging hangover and feed my frame an entire pizza without seeing the effects. But seeing as I’m no longer wielding a fake ID from Tennessee, my metabolism has given me the middle finger and shopping is most certainly not my cardio.
Live the Process Floral Print Stretch Jersey Sports Bra, Liforme Rubber Yoga Mat, Nike Air Pegasus 83 Leather, Suede, and Mesh Sneakers, weargrace Sari Folded Stretch Jersey Pants
On winter days when you wake up to the sound of salt trucks clanging down the street, it’s pretty easy to lose any and all motivation to get thyself to a gym, even if it is in your building- like one floor down. It all starts innocently enough, skipping a day here and there and then before you know it, you’re making death threats to your laundry service for “shrinking” every single pair of your designer denim jeans. Your scale also seems to be going haywire because your floor is clearly uneven. Write yourself a Post-It to call the super. You did not gain ten pounds of winter weight existing on Seamless orders alone. And then you catch a glimpse of yourself in the mirror on the way out of the bathroom post shower…
Normally, I’d be pretty pissed at Punxsutawney Phil for sentencing us with another six weeks of winter, but let’s look at the upside. Now, you have six more weeks to shed those polar vortex pounds. I suggest posting a picture of a Victoria’s Secret Angel to your refrigerator, following a fitness inspiration account on Instagram, and cease and desist wearing pants with elastic waistbands… unless you’re heading to the gym/Pilates/cycling/yoga. Other than an awesome playlist, having cute and flattering workout gear is a great way to make sweating seem a bit less sticky… and stinky.
1. GapFit Motion Graphic Long SleeveT, 2. C & C California Velocity Printed Tights, 3. Reebok One Trainer 1.0, 4. Under Armour Shimmer ColdGear Half Zip Pullover, 5. VSX Gripper Toe Sport Sock, 6. New Balance WX20v3, 7. Moving Comfort Endurance Racer High Impact Sports Bra, 8. GapFit gFast Logo Leggings, 9. Zella Halo Eclipse Jacket, 10. VS Knockout Crop, 11. Aluminum Water Bottle, 12. Nike Free Balanza, 13. VS Sport V-Back Boxy T, 14. MICHI Feline Bra, 15. Hard Tail Ruched Shorts, 16. Nike Zoom Vomero+ 8 Distance, 17. Zella Yoga Mat with Tote & Strap Carrier, 18. Alternative Be Graceful Tank, 19. Nike Pro Bra, 20. Forever 21 Neon Pop Half-Zip Track Jacket, 21. Norma Kamali Interactive Diagonal Shorts, 22. Nike Free 5.0 V4