Mara Hoffman | WhyDid.com

Friday Frocks: Life’s a Beach

By Kirsten|January 13th, 2012|Friday Frocks, Why Did You Wear That?|

Can you pass me the SPF, please? Oh… right. It’s snowing here. That means a couple of things. 1. It’s time for me to go home (to California). 2. It’s also time to transport myself (mentally) to a place with warm breezes, cool cocktails, and soft white sand. How does one do that you ask? Well, first of all, whip yourself up a strawberry daiquiri, put on some Bob Marley, and then peruse these vacation worthy frocks. After you’ve convinced yourself you’re somewhere warm, head over to Jet Setter and start booking your next exotic getaway.

1. Sass & Bide Pick N’ Mix Embroidered Strapless Dress, $795, 2. Zimmermann Contrast Halter Dress, $277.20, 3. Issa Short Kimono Dress, $595, 4. Elizabeth and James Paloma Dress, $345, 5. Mara Hoffman King Tut Maxi Dress, $238, 6. M by Missoni Black and Magenta Multicolor Sleeveless Dress, $665, 7. Milly Gustavia Dip Dyed Maxi Dress, $595, 8. Naven Bombshell Dress with Shirring, $345, 9. Halston Heritage Halter Gown, $645, 10. French Connection Multi Jag Stripe Dress, $128

Bon voyage.

xx,

WhyDid

Friday Frocks: Run For Cover

By Kirsten|May 28th, 2011|Friday Frocks, Why Did You Wear That?|

The only thing more important at the beach than your swimsuit (and choice of juicy beach read) is your coverup. Long gone are the days of hokey sarongs. No need to channel Aunt Gertrude in a silly muumuu. A coverup should be light, sexy, and able to transform from beachside to barside. There are so many options now that I had a hard time narrowing them down to a few of my favorites.

1. Nightcap Clothing Jungle Lace Caftan Coverup, $320, 2. Anna Kosturova Magnolia Dress, $266, 3. Vitamin A Shantung Coverup, $88, 4. Beach Bunny I Want You To Want Me, $289, 5. Vix Solid Ana Short Dress, $124, 6. Letarte Popcorn Sleeveless Tunic, $198, 7. Mara Hoffman Chiffon Coverup, $308, 8. Zimmerman Copy Cat Silk Swing Dress, $345

Don’t forget some strappy sandals and my beach bag essentials to complete the look.

xx,

WhyDid

Photo via Kristie Colon

Friday Frocks: Join the Tribe

By Kirsten|April 30th, 2011|Friday Frocks, Why Did You Wear That?|

The tribal print, like animal print, doesn’t seem to be going anywhere as far as patterns are concerned. And while you may just slip into your colorful frock without thinking about its ornate origins, the beautiful pattern you’re sporting was derived from various cultural tribes scattered about the globe. For some people, the tribal print is a way of life. So, wear your print with pride in celebration of different cultures worldwide.

1. Mara Hoffman Swim Maxi Tank Dress, $237, 2. Forever 21 Vibrant Tribal Dress, $19.80, 3. Parker Cami Dress, $187, 4. Diane von Furstenberg Oblixe Silk Jersey Dress, $345, 5. Dolce Vita Haleigh Dress, $242, 6. One by Line & Dot Printed Long Dress, $118, 7. Parker Strapless Print Dress, $242, 8. Torn by Ronny Kobo Jersey Tribal Geometric Long Tank Dress, $109

xx,

WhyDid

Photo via Denver University Blog

Friday Frocks: Bright Lights Big City

By Kirsten|August 27th, 2010|Friday Frocks, Why Did You Wear That?|

SS09BrightLights

Sigh… summer is about to come to an end. Goodbye teeny bikinis. See ya later summer Fridays. Sayonara afternoon mojitos (wait, maybe not). Might as well go out with a bang. Celebrate the last week of summer in something bright and eye catching: