Beauty & Trends | WhyDid.com

Setting the Mood: Such a Beach.

By Kirsten|July 9th, 2012|Setting the Mood|

With temperatures upwards of ninety, It’s been nearly impossible to keep hair frizz free, let alone poker straight. The mere thought of standing in a tiny bathroom with a blowdryer fighting against my natural curl pattern is enough to have me contemplating pulling a Demi a la GI Jane. Seeing as I do not have the bone structure to pull off a buzz cut, I have to deal with my tempestuous tresses in another fashion. I’d like to go ahead and thank the Olsens for making crazy, messy, hair en vogue. I’d then like to give myself a little pat on the back for keeping the messy hair momentum going. Summer is the perfect time to let your hair go wild, much like your weekends. Should you not be freshly emerging from the sea like a golden goddess, there are luckily a few tools that will give you the look of sea salted, windblown mermaid hair.

Alterna Summer Hair Ocean Waves Texturizing Spray, $20, Sultra Bombshell Curling Iron, $130, Josie Maran Bohemian Waves Argan Hair Mist, $22, Helen of Troy 3 in 1 Styling Iron, $69.99

Surf’s up.

xx,

WhyDid

Setting the Mood: There Will Be Fireworks

By Kirsten|July 2nd, 2012|Setting the Mood|

Ever pick up the newspaper…. who am I kidding, who reads newspapers. Ever look at your Twitter newsfeed and after scanning the headlines think to yourself, “Dang it, I’m pretty psyched to be an American.”? Yeah, I think that sometimes too. Other times, I’m ready to flee the country, but today isn’t going to be one of those days. Today we are going to celebrate and channel all that is fabulous about the good ol’ U S of A… and find ways to wear it. That’s right, we are doing all things stars, stripes, blue, red, and white.

Back around Memorial Day, the trend of sporting patriotic style made its debut and seems that since then, being proud to be an American only became that much more on trend. Well, as it turns out, this week we commemorate our great country’s independence and I really can’t think of a better time to get your patriotism on.

Haute Hippie American Flag Shorts, $195, Blue Life Boardwalk Pocket Tee, $75, Converse All Star American Flag Hi-Top, $55, Forever 21 American Flag Cropped Top, $12.80

There will be fireworks.

xx,

WhyDid

Setting the Mood: Dream a Little Dream

By Kirsten|June 25th, 2012|Setting the Mood|

Well, it is officially summer. June 20th (typically the 21st , damn you, leap year) marked summer solstice, which is the longest day of the year. This may bring visions of starry lit soirees, dining al fresco, and soft cascading fabrics. What better time to channel Shakespeare’s A Midsummer Night’s Dream. No, I don’t mean that of the pasties and panties of the Playboy Mansion. I mean ethereal makeup and hair full of flowers. Sheer chiffons and strappy sandals.

If you happen to be a fan of HBO’s Girls (um, of course you are), you watched the wild Jessa tie the knot wearing a dress so simple and Bohemian, she could have been a character straight from the play. It was the perfect casual summer frock to wear when saying “I do.” Heck, it would have been a lot cheaper than an $8,500 Vera Wang (anyone need a dress?). So whether you are looking to tie the knot in something simple or just sport a fresh and summery frock, let Jessa’s look and Shakespeare’s intoxicating tale lead your wardrobe inspiration.

dress: Morning Story Dress, $188, headband: Deepa Gurnani Floral Crystal Headband, $195, shoes: Miu Miu Strappy Peep Toe Platform, $790

O, hell! to choose love by another’s eyes.

xx,

WhyDid

Beauty Buzz: You’re Doing It Wrong

By admin|June 21st, 2012|Beauty Buzz|

It’s very, very easy to get stuck in your very own beauty rut. We’ve learned to do things a certain way and tend to stick to what’s worked for us. However, you might have grown a bit too accustomed to your regular regimen. Here are five ways to shake things up and get more out of your beauty routine:

Get dirty. Here’s a secret: I only wash my hair twice a week. Gross? Meh. Let’s consider it water conservation. I have about two feet of hair and it’s a bit on the dry side. Not to mention, blowing out my naturally wavy locks, puts a lot of stress on my tresses. Dry shampoo and perfecting the art of a top knot, allow for extra time between washes. Give your hair a break and let your body’s own natural oil seep in and condition your hair.
Eyes first. We’ve been taught to paint on our pretty faces by starting with foundation and finishing with our eyes. Well, here’s the thing: when you finally do reach the grand finale smokey eye, you’re pretty likely to ruin the perfect palette you created in the first place with flecks of shadow and liner smudging your face. Why not try starting your eyes and then completing the look by smoothing off any mess with your foundation, bronzer, and blush?
Brush it off. Before even stepping foot into the shower, you should use a dry brush to exfoliate your skin. This will not only deflake any and all tired summer skin, but it also increases circulation which aids in the fight against cellulite. Two birds, one brush. (Try this one from Elemis).
Don’t brush it out. So, pretty much the only time I ever brush my hair is right before I wash it (which I’ve mentioned only happens twice a week). I brush to get all the tangles out pre-sudsing and then use a comb to release any new snags post conditioning. Marcia Brady was wrong: you absolutely can overdo it with the brushing.
Crank it up. When flat ironing your hair, it’s actually better to turn the heat all the way up and make one pass down your tresses than to use moderate heat and go over and over and over… your hair.

See what a little bit of backwards thinking can do?

xx,

WhyDid

Setting the Mood: Out East

By admin|June 18th, 2012|Setting the Mood|

sweater: Topin Hamptons Pullover, $64, necklace: Marina Fehr 18K Rose Gold Plated Hamptons Necklace, $295, sandals: Brian Atwood April Suede Espadrille, $355, shorts: J. Crew Printed Cotton Twill Shorts, $60, sunglasses: Carven Anastasie Flip Up Sunglasses, $360

Every summer New Yorkers flee the hustle and bustle of the big city to sit in hours of traffic only to arrive in the Hamptons where they can rub elbows with the same folks they did back in the Big Apple. And while it may seem silly to spend over four hours (if you’re lucky) of travel time to and from Manhattan’s version of weekend summer camp, there certainly is something to be said for fresh air, swimming pools, and pretty people. I do believe the Hamptons are why summer Fridays were even invented.

So, whether your scene is sweating and socializing under the big white tent at polo, sipping Andre Balazs rose and table dancing at Sunset Beach, or just kicking off your sandals and relaxing at The Surf Lodge, the look is (or should be) casual elegance. This is what makes it easy to spot the locals versus the visitors.

Now hop on the jitney or your seaplane, and see you out there.

xx,

WhyDid

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