Beauty Buzz: You’re Doing It Wrong

By |June 21st, 2012|Beauty Buzz|

putting on makeupIt’s very, very easy to get stuck in your very own beauty rut.  We’ve learned to do things a certain way and tend to stick to what’s worked for us.  However, you might have grown a bit too accustomed to your regular regimen.  Here are five ways to shake things up and get more out of your beauty routine:

  1. Get dirty.  Here’s a secret:  I only wash my hair twice a week.  Gross?  Meh.  Let’s consider it water conservation.  I have about two feet of hair and it’s a bit on the dry side.  Not to mention, blowing out my naturally wavy locks, puts a lot of stress on my tresses.  Dry shampoo and perfecting the art of a top knot, allow for extra time between washes.  Give your hair a break and let your body’s own natural oil seep in and condition your hair.
  2. Eyes first.  We’ve been taught to paint on our pretty faces by starting with foundation and finishing with our eyes.  Well, here’s the thing: when you finally do reach the grand finale smokey eye, you’re pretty likely to ruin the perfect palette you created in the first place with flecks of shadow and liner smudging your face.  Why not try starting your eyes and then completing the look by smoothing off any mess with your foundation, bronzer, and blush?
  3. Brush it off.  Before even stepping foot into the shower, you should use a dry brush to exfoliate your skin.  This will not only deflake any and all tired summer skin, but it also increases circulation which aids in the fight against cellulite.  Two birds, one brush. (Try this one from Elemis).
  4. Don’t brush it out.  So, pretty much the only time I ever brush my  hair is right before I wash it (which I’ve mentioned only happens twice a week).  I brush to get all the tangles out pre-sudsing and then use a comb to release any new snags post conditioning.  Marcia Brady was wrong:  you absolutely can overdo it with the brushing.
  5. Crank it up.  When flat ironing your hair, it’s actually better to turn the heat all the way up and make one pass down your tresses than to use moderate heat and go over and over and over… your hair.

See what a little bit of backwards thinking can do?



How To Tuesday: Where There’s Smoke, There’s Fire

By |January 5th, 2011|Beauty Buzz, How To Tuesday, Why Don't You Watch?|

There is really nothing sexier than a smoldering smokey eye.  Every celebrity from Kim Kardashian to Taylor Swift to have been seen sporting this makeup trend.  As good as a smokey eye looks, it can prove to be a bit daunting to the untrained individual and without the proper equipment can go very, terribly wrong.  Rather than looking like a sex kitten, you may look more like a rabid raccoon. Have no fear, it is much easier than one would think and WhyDid is here to help.

What you’ll need:

  • loose translucent powder
  • light shimmer shadow
  • medium shadow (for blending)
  • very dark shadow (for outlining)
  • kohl eyeliner
  • black mascara
  • blending brush
  • sponge eyeshadow applicator

Smokin’ hot.



Beauty Buzz: Smoke Show

By |May 13th, 2010|Beauty Buzz, Why Don't You Watch?|


When we needed to get all dolled up for the WhyDid photoshoot, we called in makeup artist, Stephanie Peterson, to get us camera ready. Below she tells us a little bit about herself and shows us a demo of how to get a sexy smokey eye. (Hope you really like staring at my face).

In case you couldn’t follow along with the video, here is Stephanie’s “how to” tips:

  • Cover your bases: keep your eyebrows in check, use a base for shadow, and pop in color on your lips.
  • Start with a neutral color all over the lid.
  • Put liner on the inside of the lash line to make lashes look thicker.
  • Use darker shadow right above the crease of the lid.
  • Leave lid “play area” open to add a pop of color  later.
  • Blend, blend, blend. The key to a smokey eye is blending.
  • You can always go back and add more drama after blending.
  • Use loose powder under the eye to catch any stray shadow. Sweep away when finished.
  • Top off your smokey eye with liner and mascara (make sure to blend!).
  • Look beautiful.
  • Break hearts.

Okay, so I threw in the last two. To get more advice from our beauty expert, Stephanie, or to book her for your next event/shoot check out her website: www.stephanienyc.com

Remember: where there’s smoke, there’s fire.