You’ve probably heard the term, “normcore” being tossed around from time to time in the past twelve months- maybe over a rye whiskey or while scanning the latest Urban Outfitters catalog. The first time I heard it was after visiting Dr. Kenet‘s office where his wife explained to me that their teenage daughter was on the forefront of the minimalist, dare I call it, trend. The name “normcore” is the combination of “normal” and “hardcore.” From what I gather, it’s the art of looking aggressively normal.
After a bit of research, it became clear that normcore is more than just a fashion movement, it’s an actual mindset. When you are walking around and you spot mom jeans on a girl whose reproductive organs probably just started functioning, you may feel a little confused, but don’t. You’ve just spotted normcore. The “movement” began in a fit of defiance against the fashion industry. People wanted to make it clear they weren’t buying into the trends or falling victims to the hype. In theory, that’s great, but once you make a statement against a statement, you’re making a statement. The irony, for one, is lost on me. To me, normcore is the new wave hipster. I’m more of the mindset that wearing what looks good on your body and makes you feel fancy is always on trend- and there’s nothing wrong with that. In the off chance you’d like nothing more than to look like Jerry Seinfeld or Monica on season one of Friends, here are some normcore essentials to get you started. Full disclosure, I own my very own pair of Stan Smith’s.