It all started with a pair of leggings and evolved into WhyDid’s social commentary on love, life, fashion, and all things obnoxious.

By taking a realistic approach towards fashion, beauty, and relationships, WhyDid challenges women to think for themselves and ask “Why?”

With a combination of trend forecasting, personal styling, “How To’s”, and relationship advice,  WhyDid proves it’s nice to be pretty, but also pretty nice to be smart.

Consider WhyDid as a big sister: always in your corner, but never afraid to give you a dose of “tough love” when needed.

kirsten smith why did you wear thatWith a background in merchandise buying, product development, and marketing, Kirsten Smith is not only well rounded, but also well versed in fashion from factory to storefront.  Her keen eye and ability to keep her finger on the pulse is what has always kept her ahead of the curve and made her an excellent buyer, stylist, and writer.  Trading in spreadsheets for HTML, she found the perfect way to balance her business and creative mind.

Kirsten has a beloved maltipoo named Smitty, loves the sunshine, and can’t whistle.