For years I have tried (and for the most part managed) to tame the “beast” that I call my hair.  I have naturally wavy/curly hair by nature, but it isn’t pretty curly wavy hair a la Gisele. It’s a bit schizophrenic. Some parts wavy, some parts curly. Therefore, I typically blow my hair straight and/or use a flat iron.  I also have a lot of hair, so this takes quite a bit of time.  I’ve probably used just about every product that’s out there and I’ve found them all to work just about the same.

Recently, I kept reading about a new brand called Living Proof.  I ignored it the first couple of times, figuring it would be the same as the rest, but after a stop into Sephora to pick up some sugar scrub,  I had to try it out. There was a huge display and photos of before and after.  Being the sucker that  I am, I purchased the Straight Making Styling Cream for Medium to Thick Hair.

The special buzz behind this product is that it was created by a group of hair experts led by an MIT professor.  They’ve created a formula that uses new technology to banish frizz from your hair. The majority of the products on the market have been using silicone based ingredients for years to no avail. The team at Living Proof used science to create the biggest breakthrough in frizz control in over 30 years.

So you’re wondering if it worked, right?  I blew my hair straight last night.  Before I had really even begun to blow dry, I noticed that my hair was already laying smoother and straighter. Blow drying was easier than usual and I only had to go over my hair with a few strokes of the flat iron to get any stray strands. (*Bonus- less damage).  It’s pretty humid in New York these days, and my hair was perfectly straight and yes, completely frizz free.  Today, my hair is till bone straight.  Typically, I get really hot when I sleep and wake up with wavy hair in the morning which requires me to break out that darn flat iron for a touch up. No need.  My hair is soft and smooth. This is the first time I have felt the need to rave about a hair straightening potion.

The company makes products for fine to medium hair, medium to thick hair, and thick to coarse hair, so it will work on all hair types.  Also, they make a a product for when you want to wear your hair wavy as well. I haven’t tried it out just yet, but you can bet I probably will.

If you are like me and have been battling your unruly tresses for years, I suggest you take your lunch break to Sephora and pick up a bottle.

xx,
WhyDid

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Dear waiter,

Whydidja…. Remove my plate at the restaurant last night when it was clear I was not finished? My apologies for bothering you while you were trying to work. I am a model, but I will eat my entire meal. thank you.

xx,

WhyDidJas

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Once a week, we will be giving you the hottest beauty products and services to keep you looking as good as your clothes. You’re welcome in advance.

First product: Guerlain Midnight Secret

Late night, early morning refresher. Stay up as late as you want, and your skin will never tell. This late night recovery treatment detoxifies, hydrates, repairs and stimulates, with a potent cocktail of ingredients.

I swear by it.

xx,

RyGuy

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Whydidja…feel the DIRE need to stand on the left side of the escalator during rush hour? Was it to block people with jobs trying to COMMUTE to work from walking up? TWO LANES of traffic, people. Left is for walking – right is for talking.

*Whydidjas are a type of PSA (public service announcement) for those who are completely and utterly socially unaware.  Hopefully, daily Whydidjas will make the world a happier and prettier place, one rant at a time.

xx,

WhyDid

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While I wish I had written about this earlier in the summer (for all those summer soires and weddings), it’s better late than never.  Don’t you hate when you have a fancy event or black tie wedding to go to and have nothing to wear?  Rather than max out your credit card on a brand new gown for just one night, now you can simply wear a dress and return it.  No, we do not mean you go to Saks, buy a dress, wear it with the tags and return it.  That’s just tacky.

What I’m talking about is a store called Ilus which houses tons of dresses from designers like Marchesa, Nicole Miller, Badgely Mischka, and Marc Bouwer.  Not only do they have an amazing selection of cocktail dresses and evening gowns, they also have shoes, bags, and jewelry.  Basically, you can get fully outfitted in one stop.  Though this little gem is old news to some, I found a lot of women who were not aware of this clever little trick and figured it was time to spread the good word.

You can stop into the store located at 248 Elizabeth Street, between Houston and Prince (646-454-1678) or browse through their collection on line (www.ilus-nyc.com).  Pick out a dress you love and then it is yours for the next three days (they offer longer rentals if you are going on vacation for an additional fee- so you don’t have to dread the clock striking midnight).  Don’t fret if you don’t live in NYC, they can mail the dress of your dreams to you as well. See, Cinderella, you will make it to the ball thanks to your fairy godmothers at Ilus.

xx,

WhyDid

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